Brand storytelling
Climategames
Climategames is an app which converts exercise into positive climate impact. I lead the marketing and communications, raising brand awareness to engage more individuals and businesses to help restore the planet through movement. This involves running the content creation, email marketing, social channels and B2B and B2C marketing and communications strategy.
Since I joined the company in March 2024, there has been strong uptick in responses to email campaigns and an increased social media following and overall brand awareness.
Along with race organiser One Race, in June 2024 I organised a multi-sport triathlon where all the activity was converted into funding incredible environmental projects.
